Twitter returns to SMS

Twitter aims to become one of the largest volume SMS programmes in the world. As Twitter expanded, the number of SMS became too expensive to continue offering as a free service. It currently processes close to a billion SMS based tweets per month.

But Twitter aims to reach beyond this with the acquisition of cloudhopper that according to Twitter’s blog provides a ‘messaging infrastructure company that enables Twitter to connect directly to mobile carrier networks in countries all over the planet’.

What I find interesting about this is that it suggests that Twitter has plans, and increasingly the capacity to offer its service where smartphone and internet access is limited, relying only on SMS. This massively increases its potential in the developing world.

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